Audience Question 1B

Analyse one of your coursework productions in relation to the concept of audience. (25 marks)

In Year 13 we created a cross promotional package which included a Music Video, Digipak and a website. The cross promotional package is important to appeal to a specific audience in order to reach the right audience. For example my music video was a Hip Hop genre related video at which our primary target audience was ages 16-24 years old.  This is a wide target audience as rap can attract many younger people and with the increasing ageing population, it is seen as anything up to 30 is still young. 

Our secondary target audience is male's aged 12-15 years old. This is a young audience for the genre rap however with children using the internet from a young age and the genre itself becoming more popular in the charts, in time this age group could become an important fan base for many rap artists. The internet is a source of information and this could persuade the younger generation to become more interested in rap at an earlier age rather than listening to the charts. Female's at this young age are normally still heavily into pop music, into the main stream charts. 

We took out some extensive, primary market research in which we wanted to find out what hip hop genre fans like in a music video. 

An audience for a music video wants the video to memorable and a method at which attracts them towards the artist themselves in order to buy the album or track. It is also there to entertain the viewer. In our music video we tried a variety of different editing techniques such as the scribble animation effect which is seen throughout our video on different shots, this creates a theme throughou

 A music video or song video is a short film integrating a song and imagery, produced for promotional or artistic purposes.

To get a C/D grade

Intro: Why is it important / essential for a media product like a film or a music video to appeal to an audience?

Who was your target audience for your production? Gender, age, class, hobbies and media interests.  To get the A&B grades, try and describe their social demographic groups (ABC1C2DE)

What did you do to research what your audience wanted?  What did you find out about what they wanted?  To get the A&B grades, don’t just describe what they wanted, try and comment on why they might want these things – use theory here.

Main: How did you use the following things to attract / engage an audience?:

•             Camera

•             Editing

•             Sound

•             Mise-en-scene

What feedback did you seek AFTER your production and what was it like?  How did a “real audience” react to your product?  Did they react in the way you thought they would?  Why?

Conclusion:  How important it is to consider your audience in depth and how this changed / affected your production overall.